8 REASONS TO become a Festival sponsor/Partner
1. Embrace Diversity & Inclusion as Your Company Culture
Through exhibitions, performances and workshops, the arts provide opportunities for employees to grapple with workplace concerns and become more familiar with their coworkers in the next cubicle or around the world. What’s more, a committment to pARTnering with the Atlanta Black Theatre Festival lets people inside and outside your company know that you value (and promote) innovative thinking and a creative culture.
2. Attract and Recruit Quality Employees
When you pARTner to support local theater, music, museums, festivals, dance and public art, you help to make your community more attractive by ultimately creating neighborhoods that attract skilled and educated workers. Happier employees make for a happier workplace. But of course, you knew that already!
3. Put Your Company in the Spotlight
Celebrating the arts is a way to reach or entertain prospective and current customers. It also provides a powerful opportunity to engage with multiple stakeholders quickly and effectively. 79% of businesses agree that partnering with the arts increases name recognition. 74% agree that participation in the arts offers networking opportunities to develop new business. That's reason enough to pARTner with the Atlanta Black Theatre Festival.
4. Advance Your Core Business Values
The pARTnerships can demonstrate to the public (and your employees) your core business values. This is also a great opporutunity to inform them about your products and services while communicating these values. The arts are essential to the health and vitality of neighborhoods, cities, states and our nation.
5. Foster Critical Thinking
More often than not, business leaders say creativity is of high importance when hiring. The arts are about critical thinking, solving and re-framing problems and facts in ways that reveal insights and opportunities. Music, creative writing, drawing and dance provide skills sought by employers of the third millennium. In fact 72% of companies that give to the arts recognize that it stimulates creative thinking, problem solving and team building.
6. Engage Your Employees
A pARTnership with the Atlanta Black Theatre Festival lets your employees use their current skills and develop new ones outside the walls of your company. The arts are essential to the health and vitality of neighborhoods as well as our nation. For instance, sitting on the ABTF’s board or permitting employee volunteer time are greats way to become a visible stakeholder in the community.
7. Contribute to the Economic Vitality & Quality of Life
Art enhances community development, creates jobs, spurs urban renewal, attracts new businesses, and draws tourism dollars. Nationally, the nonprofit arts and culture industry generates $135.2 billion in economic activity every year—$61.1 billion in spending by organizations and an additional $74.1 billion in event-related spending by their audiences.
8. Just Say "Thanks"
Providing tickets to events, museum memberships and other arts experiences is the perfect way to inspire employees and/or say “thanks” to your best customers. In fact, studies show that millennials who frequently participate in workplace activated volunteer activities are more likely to be proud, loyal and satisfied employees. Take the first step towards pARTnering with us...
BONUS! Digital Marketing
Our NEW pARTner Digital Program offers organizations, associations, and corporations the opportunity to host creative streaming content privately or publicly through ABTF’s social and digital media platforms; reaching diverse, multigenerational audiences --think private events, schools, senior facilities, and more!