3 REASONS TO Become a Festival Sponsor/Partner*
1. High-impact visibility to a loyal, culture-forward audience
Partnering with ABTF puts your brand in front of engaged attendees who actively support Black art, local business, and community experiences—giving you meaningful exposure and positive brand association.
2. Authentic community alignment + brand trust
The ABTF isn’t just an event—it’s a cultural institution. Supporting it positions your business as a real community partner (not a “pop-up sponsor”), building trust, goodwill, and long-term customer loyalty.
3. Content + activation opportunities that convert
An ABTF sponsorship creates built-in marketing assets: on-site activations, vendor presence, social media features, press/community mentions, and storytelling moments you can repurpose for campaigns—driving leads, foot traffic, and measurable ROI.