When you partner to support local theater, music, museums, festivals, dance and public art, you help to make your community more attractive to current and future employees. Happier employees make for a happier workplace. But of course, you knew that already!
Celebrating the arts is a way to reach or entertain prospective and current customers. It also provides a powerful opportunity to engage with multiple stakeholders quickly and effectively. 79% of businesses agree that partnering with the arts increases name recognition. 74% agree that participation in the arts offers networking opportunities to develop new business.
More often than not, business leaders say creativity is of high importance when hiring. The arts are about critical thinking, solving and re-framing problems and facts in ways that reveal insights and opportunities. Music, creative writing, drawing and dance provide skills sought by employers of the third millennium. In fact 72% of companies that give to the arts recognize that it stimulates creative thinking, problem solving and team building.
The pARTnerships can educate the public and your employees about your core business values. There are opportunities to inform them about your products and services or communicating your company values.
Whether it’s showing off their own creative talent in a company showcase or volunteering for a local arts group, the arts let your employees use their current skills and develop new ones. For instance, sitting on an art organization’s board is a great way to become a stakeholder in the community.
Through exhibitions, performances and workshops, the arts provide opportunities for employees to grapple with workplace concerns and become more familiar with their coworkers in the next cubicle or around the world. What’s more, committing to the arts lets people inside and outside your company know that you value (and promote) innovative thinking and a creative culture.
The arts are essential to the health and vitality of neighborhoods, cities, states and our nation. They enhance community development, create jobs, spur urban renewal, attract new businesses, draw tourism dollars, and create an environment that attracts skilled and educated workers. Nationally, the nonprofit arts and culture industry generates $135.2 billion in economic activity every year—$61.1 billion in spending by organizations and an additional $74.1 billion in event-related spending by their audiences.
Providing tickets to events, museum memberships and other arts experiences is the perfect way to inspire employees and/or say “thanks” to your best customers. In fact, studies show that millennials who frequently participate in workplace activated volunteer activities are more likely to be proud, loyal and satisfied employees.
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