Sandra Seaton, Playwright

"I was thrilled and honored to have my work chosen for the Atlanta Black Theatre Festival. The materials, communication, and excellent website information were all testimonials to your extraordinary organizational skills. The reports of our cast, as well as other Festival attendees, all mentioned how beautifully coordinated everything was.  Your amazing vision as Producer and Artistic Director of the Atlanta Black Theatre Festival is truly impressive. Warm best wishes and thanks for all you do."     - Sandra Seaton, Nationally acclaimed playwright and winner of the distinguished Mark Twain Award 

Roz Ayers-Williams, Playwright (In-Memoriam)

"I’d like to once again thank you and the festival committee for the opportunity to be onstage as part of your awesome festival.  I have had other works read or produced in past events, but none as prestigious or professionally conducted as yours.  It pushed me to new heights, pulling in a top director and cast worthy of a full production.  And I enjoyed the experience immensely.  ...All questions were answered, all problems were resolved cheerfully and efficiently.  I enjoyed working with such pros."  -Roz Ayers-Williams, Acclaimed playwright and winner of Black Women in Jazz Award for Playwriting; Former Senior Editor for Black Enterprise Magazine.

Alia Jones-Harvey, Broadway Producer

 "I continue to reflect on the amazing weekend of theater you visioned and manifested in Atlanta!  It is indeed a testament to your skills as a producer that such a magnificent event came into existence.  Thank you for including me in it and reaching out to Spelman to be included.  It was an excellent opportunity to share and learn."  -Alia Jones-Harvey, Olivier Award winner, Tony Nominee and Acclaimed Broadway Producer (Broadway Producing Credits: Cat on a Hot Tin Roof starring James Earl Jones, Trip to Bountiful starring Cicely Tyson, Eclipsed starring Lupita Nyong'o) 

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2018 submission information

Overview

The ABTF is a world class self-producing platform for authors, playwrights and artists from all over the world to showcase their work in Atlanta. The festival is professionally managed by Micah 6-8 Media, LLC.


We aim to create and expand opportunities for seasoned and emerging artists to affordably produce plays in Atlanta. We accept all submissions; however, we especially seek cutting edge, original productions from people of color and various ethnic backgrounds. We do NOT exclude anyone based on race or ethnic origin.


Acceptance to the ABTF is highly competitive. Our audiences consist of thousands of artists and patrons from all over the world seeking unique yet quality artistic experiences.  Please present your best possible, completed submission package for consideration. 

It is also important to note that in this digital age, your success has nothing to do with where you are located. Our most successful producers tour from out of state. They do however, plan their work and work their plan to reap the benefits. We'll be happy to share the best practices that have garnered the most successful producers a full house!

Criteria for Acceptance

All submissions are automatically considered for all categories. We'll give you a call, if we feel you'd be better suited elsewhere for programming purposes.  Submissions are judged by a jury of patrons, volunteers and festival staff and accepted based on the following:


Artistic Quality (40 points): As determined by an evaluation of script (or outline) and video submission.

  • Innovation and creativity
  • Uniqueness and development of story line and characterization
  • Demonstrated ability by artistic presentation with a bonified commitment to diversity.
  • Captivating title, intriguing synopsis and theme with a high-quality public appeal

Production Value (20 points): As determined by submission application.

  • Low impact set requirements (ie, ease of set up/strike)
  • Total run time w/o intermission (<90 mins.)

Administrative Capability (40 points): As determined by telephone interview.

  • Capacity to meet Festival objectives
  • Evidence of the capacity to execute an effective plan for ticket sales and promotion
  • Capacity to work cooperatively and professionally with all Festival staff and volunteers
  • Capacity to work within the established structure and framework of the Festival

Perks and Benefits

As a festival participant, we work hard to make sure you and your cast get the most out of this experience. Many of our shows have gone on to perform Off Broadway, Harlem (NYC), California, the National Black Theatre Festival, colleges and universities. Your acceptance affords you to the opportunity to:

  • enjoy access to the festival events as at no additional cost with a complimentary Red Pass ($175 value)
  • acquire perpetual worldwide prestige and recognition of having participated in the ABTF as a producer or presenter
  • showcase your best work to other producers and theatre companies in attendance for possible bookings and tours
  • industry networking and professional development
  • gain tremendous exposure and grow your audience
  • be recognized, acknowledged, and celebrated during the festival and the Celebrity Gala/Awards Ceremony


Festival Participation Fees cover:

  • Venue Space Rental (75 -120 min. blocks)
  • Cleaning Fees
  • General Liability Insurance
  • Tech Support and Equipment Fees*
  • Overall Festival Marketing
  • Box Office Management
  • Security
  • Cue to Cue Tech Rehearsal*
  • Front House Management
  • Free Marketing Webinars ($297 value)
  • Complimentary Multi-Access Red Pass ($175 value) 

*For Full-length Performances only. Terms are subject to change with notice.

Full-length Performances

Full-length Performance (FLP) - This is a juried selection of fully mounted, self-produced performances with low impact set requirements.  All actors are off book.  All FLP submissions are placed on the festival schedule based on the suitability of the performance for that date, time and setting and the availability of space.  100% of the base ticket proceeds belong to you, the producer.  A surcharge of $4 - $5 is added to each ticket to cover ticket processing fees.* This surcharge is passed on the the ticket buyer.


Main Stage: Full-length Performances (FLP)

  • Main Stage Fee Per Performance: $1860 - $2100*
  • Running Time: 75 - 90 mins. (no intermission)
  • Seating Capacity: 500
  • Basic Ticket Price Cap: $20
  • Maximum Earning Potential: $10,000

Black Box: Full-length Performances (FLP) Submissions

  • Black Box Fee Per Performance: $498 - $699*
  • Running Time: 45 - 90 mins. (no intermission)
  • Seating Capacity: up to 140
  • Base Ticket Price Cap: $15
  • Maximum Earning Potential: $2,100  

Each submission is permitted one (1) time slot. *Fees vary based performance times and terms of agreement. THE PRODUCER RECEIVES 100% OF THE BASE TICKET PRICE minus cc processing.  A  surcharge is added to the base price of each ticket and paid by the patron. Participation is 100% at risk. Revenue potential is strictly based on marketing efforts and opportunities for sales created by you, the Producer. 

Special Events

Special Events (SE) - Reserved for staged readings, authors and/or speakers with special presentations.  Acceptance in this category is not as competitive simply because there are more slots available. Once approved, these submissions are presented by the Festival. Spaces are assigned first come and based on programming needs. SEs give artists the opportunity to enjoy the benefits of participation without the associated financial risks. Therefore, all proceeds are earned and retained by the Festival.


Special Event Participation Fees are as follows for Reading, Master Class, Book Signing, or Speaker/Panel. (SE)*

  • Main Stage Special Event (seats 500): $195
  • Black Box Special Event (seats up to 140): $165
  • Studio Special Event (flexible seating for 40-60): $95
  • Art Gallery Special Event Fee (18-25 sit/stand mixed seating): $95

Revenue can be generated via books or merchandise/services for sale. Each submission is permitted one (1) 60-90 min. time slot.

*The Festival sets ticket prices and retains admission revenue. We also cover marketing and promotion for ALL Special Events. 

Instructions for Applying

Fiscally speaking, producing a full-length performance at the ABTF will not make you rich. It is possible to cover related expenses and earn a modest profit with good old fashioned hard work and community support.  Participation is one hundred percent at risk. The base ticket price is set by the Producer and subject to approval by the Festival.  Be sure to include travel, marketing and actors' compensation when planning your budget.


IMPORTANT DATES:


APPLICATION DEADLINE: 

Thur. March 1st @ 10pm (ET)


EMAIL NOTIFICATIONS OF STATUS: 

Fri. March 16th


LIVE! WELCOME "NEXT STEPS" WEBINAR:

Sat. March 17th @ 11am (ET)

or

Sun. March 18th @ 7pm (ET)


FESTIVAL AGREEMENT & DEPOSIT DUE:

(Full payment or 1/3 of total 

whichever is higher)

Mon. March 19th @ 10pm (ET)


Next steps...

  1. Register HERE for a Coffee, Q & A Webinar (Recommended) 
  2. Click the appropriate button to complete your application in its entirety.  One application for each submission.
  3. Scroll to the bottom of this page to process your application fee. ($20 before Feb. 1st; $30 after Feb 1st).  Applications without accompanying fees will be deleted.  
  4. No need to contact us. We'll email you on/before March 16th. Good luck!


$20 Application Fee Before Feb. 1st

By making this payment you understand that this fee covers the administrative expenses associated with processing this application. It is deemed due and earned upon submission and all fees are non-refundable regardless of acceptance. 

Pay with PayPal or a debit/credit card